From a Sydney Office in 2012 to APAC's Best Large SEO Agency in 2025: Prosperity Media's Milestone Win

When James Norquay founded Prosperity Media in 2012, he did it with a specific conviction: that Australia needed an agency that did one thing — SEO — and did it better than anyone else. No cross-sold PPC retainers. No generalist digital playbooks. Just specialist, ethical, results-led search work. More than a decade on, that conviction has been vindicated on the biggest stage in the region. Prosperity Media has been named Best Large SEO Agency at the 2025 APAC Search Awards — the headline agency category of the APAC search calendar. It's a milestone that reflects a particular way of building an agency. Norquay, who has been in the SEO, Digital PR, and content marketing industry since 2005, has consistently argued against the generalist model. Prosperity Media deliberately takes on a smaller number of clients per team member than most agencies of its size, retains clients for an average of more than five years, and invests heavily in the craft — running the Sydney SEO Conference, one of Australia's largest specialist SEO events, and publishing some of the most widely-shared case studies in the local industry. The Best Large SEO Agency category isn't won on a single campaign. It's won on an entire year of work, evaluated by an independent panel of senior industry practitioners against rigorous criteria covering strategy, execution, innovation, and measurable results. Winning it in a market as deep as APAC — against established agencies with international footprints — is the kind of recognition that takes years of compounding decisions to earn. For Norquay and the broader Prosperity Media team, the 2025 win is validation of a long-held thesis: that specialist agencies, built with the right values and a long-term client focus, win in the end. It's also a platform. The search landscape is shifting faster than it has in years, with generative AI reshaping how people discover information and how brands earn visibility. The agencies best positioned for what comes next are the ones that have already built deep expertise in the fundamentals — and then layered new capabilities on top. Prosperity Media is one of them. The 2025 APAC Search Awards judges agree.